You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hey B-to-B Marketers: Lighten Up with the Business-Speak Brands Need to Take a Page Out of the Dictionary and Speak Plain English By Anelia Varela, Published on August 27, 2014 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.