You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Samsung's Ice Bucket Challenge and 'Barely Legal Pawn' Battle for Viral Views But Nike and Neymar Win the Week By Nat Ives, Published on August 26, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.