You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign

Cinematic Ads Are First Work out of New Global Agency Wieden & Kennedy

By Ann-Christine Diaz and Natalie Zmuda, Published on August 27, 2014 7

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.