You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract David Fincher Brings 'Positive Anxiety' to Gap's Fall Campaign Cinematic Ads Are First Work out of New Global Agency Wieden & Kennedy By Ann-Christine Diaz and Natalie Zmuda, Published on August 27, 2014 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.