You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Female Empowerment in Ads: Soft Feminism or Soft Soap? Go-Girl Marketing Is the Hot New Trend. But Are These Ads Culture-Changing or Simply 'Pinkwashing'? By Natalie Zmuda and Ann-Christine Diaz, Published on September 02, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.