You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract IBM Turns Tennis Data into Music at the U.S. Open 'Sessions' Online Experience Features Music Created from Tennis Matches By Kate Maddox, Published on August 28, 2014 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.