You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract PALM TARGETS BACK-TO-SCHOOL SET Promotions Feature Tie-in With Sitcom 'Malcom in the Middle' By Tobi Elkin, Published on July 25, 2002 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.