You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract DIRECT-RESPONSE SHOP OPENS IN L.A. Quigley-Simpson & Heppelwhite to Manage TV Ad Campaigns By Cara B. Dipasquale, Published on September 24, 2002 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.