You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract STEVE HEYER'S MANIFESTO FOR A NEW AGE OF MARKETING Madison & Vine Explained as Coca-Cola's Global Master Plan , Published on February 06, 2003 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.