You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract MCDONALD'S TOP AGENCIES ISSUED CREATIVE BRIEF Marketing Chief Says Goal Is 'Create Advertising We Can Be Proud of' By Kate Macarthur, Published on February 07, 2003 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.