Advertising Age Article Abstract
GM ADVERTISING CHIEF UNLOADS ON AGENCIES
C.J. Fraleigh Calls Ad Holding Companies 'Soft and Flabby'
NEW YORK (AdAge.com) -- C.J. Fraleigh, General Motors Corp.'s executive director of advertising and corporate marketing, delivered an incendiary speech at today's AdWatch conference, attacking advertising agencies for lacking ideas that sell, holding companies for focusing on short-term profits and media companies for delivering smaller audiences at a greater cost. ...