Advertising Age Article Abstract
PUNCTURING THE ADVERTISING LANGUAGE BARRIER
Top Marketers Aim Hispanic Ads at General Mass Audiences
NEW YORK (AdAge.com) -- Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single version of a Spanish-language ad for all markets. ...