Advertising Age Article Abstract
RED LOBSTER MARKETING CHIEF DETAILS AD PLANS
Three Finalists Chase Seafood Chain's $80 Million Account
CHICAGO (AdAge.com) -- On the heels of Red Lobster's first quarterly same-store sales decline and a shakeup of its leadership, the chain's marketing chief discussed the search for an agency to handle an $80 million advertising account and an aggressive plan to shore up sales. ...