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Advertising Age Article Abstract

RED LOBSTER MARKETING CHIEF DETAILS AD PLANS

Three Finalists Chase Seafood Chain's $80 Million Account

By: Kate Macarthur
Published: February 02, 2004

CHICAGO (AdAge.com) -- On the heels of Red Lobster's first quarterly same-store sales decline and a shakeup of its leadership, the chain's marketing chief discussed the search for an agency to handle an $80 million advertising account and an aggressive plan to shore up sales. ...

Full Article Word count: 825

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