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Advertising Age Article Abstract

SELLING SCIONS WITH FOREHEAD ADS

Human Billboards Prowl Times Square for Toyota

By: Lisa Sanders
Published: April 07, 2004

NEW YORK (AdAge.com) -- Call it the latest twist on a traditional sandwich board. With temporary tattoos affixed to their foreheads, young adults swarmed into Times Square this morning to spread the word about Toyota's Scion and its latest model, the tC coupe. ...

Full Article Word count: 716

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