Advertising Age Article Abstract
PR People Who Gag Senior Management Are Missing Out
Procter & Gamble, Viacom and American Express Have Right Idea
Commentary by Jonah Bloom It is possible to maintain market leadership without being vocal on industry issues, strategies or innovation. Think Warren Buffett or Goldman Sachs. But most market leaders have earned that tag not only by chalking up the largest revenue or profit margins but also by being seen to offer thought leadership in these areas. ...