You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract EDIETS LAUNCHES DIGITAL MAGAZINE FOR 13 MILLION New Strategy Tried as Once-Profitable Online Marketer Runs in the Red By Kris Oser, Published on January 24, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.