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Advertising Age Article Abstract

TREND TICKER: AHEAD OF THE NEXT WAVE

By: Peter Francese
Published: September 01, 2003

Today's 21-year-olds, who were born in 1982 and are part of the leading edge of Generation Y, are among the most-studied group of young adults ever. But some big surprises still loom as this segment o ...

Full Article Word count: 1084

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