You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract SONY INTRODUCES NEW CHIEF AND NEW PRODUCTS Howard Stringer Wants Tighter Links Between Electronics and Entertainment By Beth Snyder Bulik, Published on March 07, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.