Advertising Age Article Abstract
BACARDI SIGNS 'SEX AND THE CITY' STAR KIM CATTRALL FOR PROMO
$10 Million Effort Backs Island Breeze Low-Cal Liquor
ORLANDO, Fla. (AdAge.com) -- Bacardi USA is using Sex and the City star Kim Cattrall as a spokeswoman in a $10 million print and TV campaign breaking in May for a new low-calorie alcoholic beverage called Island Breeze. ...