You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract BACARDI SIGNS 'SEX AND THE CITY' STAR KIM CATTRALL FOR PROMO $10 Million Effort Backs Island Breeze Low-Cal Liquor By James B. Arndorfer, Published on April 11, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.