Advertising Age Article Abstract
The Cost of Advertising on Times Square
Behind the Scenes of America's Most Famous Billboards
NEW YORK (AdAge.com) -- It is a signature of America's marketing and financial prowess, a world-famous tourist attraction and one of the country's most coveted marketing communications venues: Times Square. Awesomely bright and shamelessly gaudy, its billboards towering above the Broadway and 42nd Street neighborhood are also among the country's most effective -- and most expensive -- advertisements. ...