You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract AD AGENCY CREATES NEW XBOX 360 CONSOLE INTERFACE AKQA Project Marks New Level of Marketing Involvement in Game Production By Kris Oser, Published on May 19, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.