You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TROJAN BREAKS FIRST PRIME-TIME CONDOM COMMERCIAL TV Ad Pitches Health Benefits of Safe Sex to WB 'Smallville' Audience By Jack Neff, Published on June 01, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.