Advertising Age Article Abstract
ESPN AD SALES CHIEF PROMOTED TO LARGER ROLE
John Skipper to Replace the Departed Mark Shapiro
New York (AdAge.com) Walt Disney Co.’s ESPN named John Skipper to a new role that encompasses programming responsibilities once held by Mark Shapiro.ESPN was busy this week briefing media buyers of the changes, first reported on Adage.com Oct. 5. In addition to running programming and production at the cross-platform sports brand, Mr. Skipper is also expected to take on additional responsibilities beyond ESPN at other Disney properties, said one media buyer who was briefed by ESPN. ...