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Advertising Age Article Abstract

Inside the New World of Listenomics

How the Open Source Revolution Impacts Your Brands

By: Bob Garfield
Published: October 11, 2005

NEW YORK (AdAge.com) -- The information society is reversing flow. What began as an experiment among a few software nerds has, thanks to the Internet, expanded into other disciplines, notably media and law. But it won't stop there. Advertising. Branding. Distribution. Consumer research. Product development. Manufacturing. They will all be turned upside down as the despotism of the executive suite gives way to the will, and wisdom, of the masses in a new commercial and cultural epoch, namely: The Open Source Revolution. ...

Full Article Word count: 4205

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