You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract FEMALE CONSUMERS DOMINATE TRAVEL BUSINESS PURCHASING But Many Service Marketers Look Past Them and Their Revenue-Boosting Potential By Marti Barletta, Published on October 24, 2005 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.