Advertising Age Article Abstract
JOHNSON & JOHNSON TO BUY REMBRANDT ORAL CARE LINE
FTC Required P&G to Sell Brand as Part of Gillette Aquisition
CINCINNATI (AdAge.com) -- Johnson & Johnson will buy Procter & Gamble Co.’s Rembrandt tooth-whitening brand for an undisclosed sum, the company said today. The move gives J&J its first entry into U.S. toothpaste and substantially expands an oral-care business that includes Reach dental floss and toothbrushes. ...