Advertising Age Article Abstract
'QUEER EYE' CHASES THE GAY GUY
Show Shifts Marketing Strategy as Ratings Continue to Slip
NEW YORK (AdAge.com) -- Like a political candidate seeking a party nomination, Bravo is playing to its base. The latest tactic to market the fifth season of Queer Eye -- formerly known as Queer Eye for the Straight Guy -- is through the W Hotels’ gay- and lesbian-targeted Pride365 travel packages. ...