Advertising Age Article Abstract
AGENCIES WORK WITH TIVO TO FIGURE OUT AD ON-DEMAND MODEL
Many Are Interested In New Service, But Many Unanswered Questions
NEW YORK (AdAge.com) -- By next spring, TiVo wants to be able to offer consumers the ability to view ads on demand. How that will happen and what kind of ad content will work are all under discussion with the four agencies working with the DVR service to make the proposed service a reality. ...