Advertising Age Article Abstract
Automakers Buy Up to 80% of Ad Space on Car Sites for 2006
Moves Tighten Online Inventory and Boost Ad Rates
DETROIT (AdAge.com) -- Automakers have already gobbled up more than 80% of available ad space for 2006 on independent, third-party auto research sites, tightening inventory and raising prices. A year ago, the auto marketers had purchased only about 50% of the inventory, according to media buyers and auto-research publishers. ...