You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract FEEDING THE CONSUMER BEAST, ONE MEDIA AT A TIME Demanding Boomers, Multitasking Gen Yers Decide What, How and When By Greg Lindsay, Published on January 03, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.