Advertising Age Article Abstract
MTVU: INCUBATOR FOR INTERACTIVE IDEAS
Series Tested on Viacom’s Web Site for College Campuses
NEW YORK (AdAge.com) -- The incubator for creating digital, interactive branded entertainment at MTV Networks is, fittingly, not a network most people can see on the air but rather online. MTVU is the company’s closed-circuit college campus-targeted TV, but lives fully on a broadband platform as well. ...