Advertising Age Article Abstract
KERMIT PITCHES FOR FORD, BUT GM GETS HITS ONLINE
How Search Keywords Can Upend a Rival’s Strategy
NEW YORK (AdAge.com) -- Ford Motor Co. spent as much as $2.5 million to promote its Ford Hybrid on the Super Bowl, using Kermit the Frog to emphasize the environmental friendliness of its new car. But General Motors Corp. is benefiting from the ad online. ...