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Advertising Age Article Abstract

KERMIT PITCHES FOR FORD, BUT GM GETS HITS ONLINE

How Search Keywords Can Upend a Rival’s Strategy

By: Kris Oser
Published: February 07, 2006

NEW YORK (AdAge.com) -- Ford Motor Co. spent as much as $2.5 million to promote its Ford Hybrid on the Super Bowl, using Kermit the Frog to emphasize the environmental friendliness of its new car. But General Motors Corp. is benefiting from the ad online. ...

Full Article Word count: 562

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