Advertising Age Article Abstract
STUDY: VOD VIEWERS DON’T ERODE LIVE TV AUDIENCE
Comcast/Nielsen Also Find Free Content Most Sampled
NEW YORK (AdAge.com) -- A new joint survey from Nielsen Media Research and Comcast found that TV viewing isn't affected by the use of digital video-on-demand services. According to the study, 75% of sample households with access to VOD used it at least once. And the VOD households sampled watched 9% more minutes of TV than all digital-cable households and 38% more than all cable households, for an average of 723 minutes. ...