Advertising Age Article Abstract
HOME DEPOT TRIES MINORITY-ORIENTED BRAND INTEGRATIONS
Placements on UPN's 'Girlfriends' Target African-American Women
LOS ANGELES -- After casting a wide net for general audiences with placements on "Survivor," "The Apprentice" and "The Contender," Home Depot is targeting African-American women with a more narrowly-focused brand integration on UPN's "Girlfriends." ...