News

Advertising Age Article Abstract

Buyers cross borders

By: Jack Neff
Published: March 03, 2003

When immigrants arrive, they bring along brand preferences for everything from drinks to detergents that give some marketers a built-in advantage in multicultural markets. "There's no question that wh ...

Full Article Word count: 574

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.