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Advertising Age Article Abstract

Primedia soap mags slice rate bases for '03

By: Jon Fine
Published: December 30, 2002

primedia's soap-opera magazines are slashing their rate bases for the new year. Soap Opera Digest will halve its rate base to 500,000, from 1 million, while Soap Opera Weekly will shrink to 225,000 fr ...

Full Article Word count: 351

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