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Advertising Age Article Abstract

Agency Shutdown: Bcom3 pulls plug on Ayer

By: Lisa Sanders
Published: April 08, 2002

Today is the end of an Ayer. The agency that created some of the world's most enduring brand slogans-"Reach out and touch someone," "Be all you can be," "A diamond is forever"-disappears today as pare ...

Full Article Word count: 548

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