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Advertising Age Article Abstract

WHITE CLOUD RETURNS TO HAUNT P&G: WAL-MART RESURRECTS PAPER BRAND FOR PREMIUM BATH TISSUE, DIAPERS

By: Jack Neff
Published: October 11, 1999

Seven years after Procter & Gamble Co. killed White Cloud toilet tissue, the brand name has come back to haunt the giant marketer. Wal-Mart Stores has resurrected the brand for its own premium bath ti ...

Full Article Word count: 422

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