You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract FULL-FIGURED WOMEN A GREAT FIT FOR `MODE': LAUNCH OF THE YEAR: EXPERT SEES BOOK AS A `GENERATIONAL MAGAZINE' By Carol Krol, Published on February 23, 1998 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.