You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TELEPHONE RIVALS RECRUIT ATHLETES TO SCORE ATTENTION; DEREGULATION PROMPTS MOVES BY WORLDCOM, SPRINT, FRONTIER By Kim Cleland, Published on February 05, 1996 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.