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Advertising Age Article Abstract

INTERACTIVE MEDIA & MARKETING;HACKERS REVEL IN MARKETER HYPE;UNITED ARTISTS, GTE TURN CODE-CRACKERS INTO PROMOTIONAL PLOY

By: Jeff Jensen
Published: September 11, 1995

A 12-year-old whiz kid reprograms a hot CD-ROM game to do all the things its makers didn't want it to. A handful of crafty Web surfers hack their way into a corporate-sponsored Internet scavenger hun ...

Full Article Word count: 986

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