News

Advertising Age Article Abstract

OPINION: Publishers must set rules to preserve credibility

By: Randy Kilgore
Published: November 30, 1998

Good intentions, and a need to generate revenue, often lead to extraordinary measures taken by commercial Web sites to please advertisers in order to land campaigns. While this cowboy approach i ...

Full Article Word count: 629

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.