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Al Gore's Logo Looks Very Familiar

Perhaps He's Taking the Recycling Thing Too Far

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So this is what $300 million gets you? It must be a slow news day over at the Times if we're getting hundreds upon hundreds of words taking a look at the logo for the Alliance for Climate Protection. See what branding firm Collins did there? It made a we/me on a green background. Get it? Green. I'm so tempted to quote George Parker right now.

Never mind the beyond-dubious assertion that "we the people" -- 95% of which believe in angels and Santa Claus -- should be making decisions about scientific policy, especially at the behest of a guy who made D's and C's in science while majoring in "government." The biggest problem with the logo is that it's just unoriginal. Now, where have we seen the pure genius of the we/me dichotomy before (I mean aside from the binders of the average junior high student)? Oh, yes, in this ridiculous spot for Converse:

41 Comments
Subscribe to comments on: Al Gore's Logo Looks Very Familiar
  By Scott | Nashville, TN April 9, 2008 08:37:46 am:
Anyone else notice a resemblance to the Women's Entertainment television logo? The Women's Entertainment logo features "we" in green letters on a white roundish/circle background...Gore's logo features the letters "we" in white letters on a green circle.


Interesting. Have a look for yourself at the Women's Entertainment logo: http://www.wetv.com/

  By BRITTNEY | BOSTON, MA April 9, 2008 08:47:46 am:
That was the first logo I thought of when I looked at Gore's. Definitely resembles the WE TV logo.
  By baddogg99 | LaGrange, GA April 9, 2008 09:07:25 am:
Are you guys serious? Wetv?

"Attention all designers, the color green and the word 'WE', no matter what it looks like, is off limits."
  By Kolgar | Madison, WI April 9, 2008 09:08:30 am:
At least the Women's Entertainment logo has a short tagline to give some idea what it relates to.
  By rcwhit | CHANDLER, AZ April 9, 2008 09:08:49 am:
If the City of NY is getting sued for brand infringement by Apple for an apple that doesn't even look close--wouldn't Mars see this as infringement on M&M's. Hey, with available customization on M&M's, Gore should distribute those with his campaign--in recyclable bags of course.
  By Randy | Blountville, TN April 9, 2008 09:24:15 am:
The very big difference is that in sharp contrast to the previous uses, "we" refers to all of humanity, not just athletic wear or women's entertainment. No one recalls Converse's effort long ago and WE TV means something entirely different. Given the magnitude of this effort by Gore and co. everyone will be aware of this logo and what it stands for (let's hope so anyway) and once and for all we/me will have been used in a way that brings the simple but powerful meaning the respect it deserves. –Randy Ferrell, TriCities, TN
  By CHRIS | CAPE CORAL, FL April 9, 2008 09:38:38 am:
Who are we to question the Almighty Oracle? Al Gore's made a pile of dough peddling bad science, bad politics, and bad economics, so what difference can a bad logo make?
  By TOM | NEW YORK, NY April 9, 2008 09:55:32 am:
He reached his apex in human events when he introduced weekend furloughs for first degree murderers (Willie Horton) as an issue against Michael Dukakis in 1988.
  By mary65 | ATLANTA, GA April 9, 2008 09:58:21 am:
I'd like to echo Brant Kelsey's comment, and also add that the key idea behind the logo is reversal. Of climate change.

Which junior high students probably have a better shot at achieving while we're busy logo-bashing.

It's a new application of a familiar idea. Moreover it a simple and clear message, which can hopefully engage a global audience, if not a cynical one.
  By estayh | LAKE OSWEGO, OR April 9, 2008 10:42:35 am:
Perhaps this issue strikes me as trite in comparison to the intent behind the logo. The fact that Al Gore is working his tail off to try to do what he can for your future, is far more important than finding fault with a green logo. If you have a better idea give it your best shot and get it to him. This is not a time to be finding fault. This is a time for finding solutions before it gets so uncomfortable on this planet that your only concern will be finding your next meal.
  By philip | san diego, CA April 9, 2008 12:09:31 pm:
i think its a sensational logo. [+1 regarding the comments of estay heustis, lake oswego, oregon and mary okeefe, atlanta, georgia]


i think the 'green circle' also represents a 'green planet.'


and i think those who wish to go off-topic might be better served if they also went off to a more politically-oriented website. this one was devised to focus on advertising.

  By Bapper | Chicago, IL April 9, 2008 01:49:23 pm:
In other news, Albert Einstein also made D's and C's in science. Looks like Ken Wheaton got fired from FoxNews.com recently and has nowhere else to post his irrelevant, ad hominem drivel
  By KenWheaton | New York, NY April 9, 2008 02:15:58 pm:
Gee, Matt, way to recycle third-hand urban legend to score a point. Albert Einstein struggled in elementary school and did blow a college entrance exam. And I understand that as part of self-esteem movements we like to tell kids Einstein was, well, no Einstein, but in fact he was. He was a brilliant scientist and one who was dabbling in hard sciences and mathematics from childhood on. Al Gore isn't a scientist and was never a scientist. That's an indisputable fact (not to be confused with a disputable theory). And trotting out the phrase "ad hominem" and suggesting that I work at Fox News -- a highly clever and original comment, I must say -- isn't going to change that fact.
  By NOAH | MINNEAPOLIS, MN April 9, 2008 02:50:46 pm:
Regardless of the WE TV look alike, it will be too bad for FMR VP Gore's pocket book when people realize the climate has been fluctuating since the dawn of time. And that the greatest source of CO2 in the atmosphere is from our oceans. It is a memorable logo though, and maybe it will encourage more of us to recycle consistently.
  By Robert A. B. | New York, NY April 9, 2008 03:47:06 pm:
Let's be kind. Collin's is a designer, not a thinker. It's only natural that he'd be attracted to familiar, proven designs, i.e. the m&m, or ideas that have been played with by others and kicked around and around, as others have commented here. But then again, think about his client, Al Gore is neither the smartest, or most sincere boy on a scooter. Al's a lifetime politician, the son of one, which means he learned as a boy, that most people are fools and that their pockets are always ripe for picking. But back to the logo, the clearest sign that it's a third-rate product is the prominence of the trademark sign.
  By chocodile | Reno, NV April 9, 2008 04:47:34 pm:
I think it's a perfect logo for ol' Al. Both the logo and Al are unoriginal, take credit for work other people did, and aren't afraid to make claims that are fundamentally untrue. He's a false prophet to the Flat Earth Society, global warming believers.
  By Bapper | Chicago, IL April 9, 2008 05:09:08 pm:
Kenny,

As much as I appreciate science and history lessons from an unknown ad blog writer, my point was that your article has nothing to do with advertising or Mr. Gore's "We" logo.

You stated "Never mind the beyond-dubious assertion that 'we the people'... should be making decisions about scientific policy, especially at the behest of a guy who made D's and C's in science while majoring in "government." I'm not sure how a green circle with two letters inside it makes that beyond dubious assertion, but I'd happily listen your explanation.

A reminder: the "Ad" in AdAge stands for "Advertising", not "Ken Wheaton's Nonsensical and Irrelevant Political Ramblings".
  By Lynne | Milford, CT April 9, 2008 05:38:22 pm:
Joining the crowd here - who wouldn't assume this was for We TV. Granted, I suspect the former VP doesn't watch it much, but the designer should have done at least a minimal amount of research, which would have alerted him to the conflict. Same name. Same colors. Same shape.

And wouldn't this have been one of those logical occassions to launch a national contest to get logo ideas from students, maybe with college scholarships as prizes, while raising awareness, too? $300 million could help a LOT of students, and the environment.
  By KenWheaton | New York, NY April 9, 2008 05:54:30 pm:
Matt,
Here's a suggestion. Instead of just staring at the logo, how about you visit either the site for the brand or read the New York Times story. I'm not pulling the "we shall overcome language" out of my own bum, here. I'm pulling it from--you know--the copy. The copy on the site. Presumably written by a copywriter.
  By Bapper | Chicago, IL April 9, 2008 06:22:16 pm:
Ken,

Steven Heller, the author of the Times article you referenced, is a world renowned graphic designer, typographer and art historian, not a copywriter. But as the writer of an article about logo design for a prestigious advertising site, I'm sure you knew that.
  By KenWheaton | New York, NY April 9, 2008 07:07:17 pm:
Matt,
http://www.wecansolveit.org/
Read the copy. You're in adverising. You presumably know how it works.
Thanks for playing along.
  By Bapper | Chicago, IL April 9, 2008 07:35:59 pm:
Ken,
Thanks for the link, but sorry, I couldn't find an explanation on the site as to why you think anyone cares to read your clearly biased, unsubstantiated political beliefs on an ad blog.
  By L | Vienna, VA April 9, 2008 07:58:25 pm:
This logo actually reminded me a lot more of the CW network ( www.cwtv.com ) than it did Women's Entertainment. It also makes me think of "mod" furniture from the 60's, i.e. plastic and quite unnatural.


Regardless, it is uninspired, unoriginal, and, dare I say, downright old-fashioned in appearance --- not the sort of words you want brought to mind when you are trying to prod people into a "new" way of thinking.

  By mnmproductions | LUBBOCK, TX April 9, 2008 08:44:24 pm:
"THE SKY IS FALLING, THE SKY IS FALLING!"
I wish I would've thought of this scare tactic! I'd be as rich as Gore now. Or should I say "CHICKEN LITTLE".
Gore, a man whose house uses more electrical power than any of us! National news covered that point.
Why are we even giving this guy our time in advertising! He is a joke! And yet people pay money to hear him speak. It is true.
There is a FOOL born every minute of the day.
MNM Productions
  By FELIX | MAPLEWOOD, NJ April 10, 2008 10:45:24 am:
The reduced design is meant to bring clarity, which Ken can't see. Rather than bad-mouthing Gore, we, as in we the posters, should tackle the real scientific problem: extracting meaning from a complicated problem.

an Ad Age contributing logo designer, Felix Sockwell
  By philip | san diego, CA April 10, 2008 11:29:56 am:
since so many here have already elected to go off-topic on this thread, i hope i'll be permitted to do the same.


i'm sitting here on the horns of a dilemma - with serious concerns about the effects of human-activity-induced global climate change and the realization that i do not personally have command of all the salient facts.


forget about gore. the key question is: should i align myself with thousands of highly-credible ipcc scientists from more than 160 countries around the world who have seriously investigated the issue for decades and have almost unanimously conluded that people on this planet are facing a potential calamity of unimaginable proportion - or should i side with the politically-biased opinions from a handful of advertising practitioners who probably have professional client and/or industry relationships to promote and protect?


what does one do? what should anyone who truly values intellect, logic, reason, clear thinking and common sense do? [no need to reply, these are retorical questions]

  By Spap | Los Angeles, CA April 10, 2008 01:05:45 pm:
How come the article doesn't really have much to do with the logo, and really just seems to be a political slant? If there are no editors, can I submit stuff too?
  By Bob | Annapolis, MD April 10, 2008 02:09:42 pm:
Why is it so difficult for someone who's supposed to be writing about advertising to write about the advertising, rather than the politics? This logo clearly communicates the face of an organization that seeks to engage regular folks to help the world stay green (hence the color green), not engage in scientific study. It's not the most original logo ever, but sometimes communication works precisely because it uses cliche (that's right, green)and it does communicate clearly and simply. So this isn't an A+ logo. What does that have to do with Al Gore's 5th grade science grade?
  By raysantopietro | Las Vegas, NV April 11, 2008 12:16:20 pm:
I wish he woud have called me at Virgen Advertising in Las Vegas....we have done better work than that for spec projects! Nothing against Al of course...if he would have run I think there might be hope for the country.
Ray Santopietro
Virgen Advertising
  By iptydafoo | San Francisco, CA April 11, 2008 01:45:59 pm:
Ken - how many times are you going to comment on your on story?!? Sheesh man, you already had your say, and it was quite lame. No wonder Fox let you go.
  By KenWheaton | New York, NY April 11, 2008 01:52:11 pm:
Sam, now THAT was funny. (What does that bring me up to, about 15 comments?) But the truth is Fox News fired me because I wouldn't dye my hair blonde and I didn't look so hot in a skirt.
  By chocodile | Reno, NV April 11, 2008 07:53:53 pm:
Some here have asked the question, "What does this have to do with politics?" My response is simply, designers can't resist injecting their political views into their designs. The problem is, they are almost always one-sided and not representative of the majority. The simple fact is (sorry Phil from S.D.) global warming (and cooling) has been happening for about 3 billion years. Humans are not responsible for it, and it's incredibly arrogant and naive to think so. BTW, there are even more scientists at NOAA and other credible scientific orgs who agree with me. The only inconvenient truth about Al Gore's logo is it's based on false info.
  By philip | san diego, CA April 12, 2008 03:23:53 pm:
re: "...[1] global warming (and cooling) has been happening for about 3 billion years (but) [2] Humans are not responsible for it (and) [3] there are even more scientists at NOAA and other credible scientific orgs who agree..." –Derek Vogel, Reno, NV


this is last call for me on this topic, but with all the misleading information floating around here, i feel compelled to respond.


[1] maybe even four billion years, or more. climate fluctuation is a thoroughly natural and normal result of the physical changes planet earth experiences during its on-going evolution.


[2]since the industrial revolution began more than 200 years ago, human induced activities have released billions and billions of tons of co2 into the air.
http://micpohling.wordpress.com/2007/03/30/math-how-much-co2-by-weight-in-the-atmosphere/].
that co2 does not just magically disappear or float harmlessly away into outer space - it remains trapped in the earth's atmosphere where it in turn traps increasing amounts of heat. and there is simply so much of it in our atmosphere now, that it is adversely affecting global climate conditions. and this situation will continue to worsen as long as humans continue adding co2.


[3] i wouldn't put much faith in any information noaa has released to the public regarding global climate change because, like many other official government agencies, noaa has been muzzled for several years by the now-universally-discredited, 'we don't need no stinkin' science' bush administration. suggest you fire up the google and see for yourself: "noaa muzzled by bush." here's the link. adios.


http://www.google.com/search?client=safari&rls=en-us&q=noaa+muzzled+by+bush&ie=UTF-8&oe=UTF-8

  By 3rdhorizon | Tampa, FL April 12, 2008 06:14:38 pm:
The Women's Entertainment logo was the first thing that came to my mind! That's funny.
Let's not forget, Al Gore also invented the internet!
  By chocodile | Reno, NV April 13, 2008 03:07:05 pm:
Phil,



[1] No duh.
[2] c02 isn't the only issue - http://www.michaelcrichton.com/speech-ourenvironmentalfuture.html
[3] You put no faith in NOAA, but instead place your faith in a guy who "invented the internet" and whose own scientists don't agree with his findings



Have another glass of koolaid, dude.

  By philip | san diego, CA April 13, 2008 08:41:34 pm:
ken, with your permission, my final comments, to derek and any others who may still be interested. [btw derek, i'd really like some refreshment, thanks, its quite hot here today - perhaps you'd like to sample some facts while I do]


re: 'your [1]' - no big deal. you originally quoted a number of "about three billion" but according to information at my disposal, you've come up short by about a billion or a billion-and-a-half. a significant discrepancy. may I assume it was just a rounding error on your part?


re: 'your [2]' – checked out the content from your link and concluded that i can't put much faith in michael crichton's statements either. you are aware of the fact that he's a novelist, right? he writes fiction. he fudges facts. here are three helpful links offering critical but valid assessments of crichton and his misleading and/or outright erroneous declarations, from his book 'state of fear.'


http://www.edf.org/article.cfm?contentID=4371 [environmental defense fund website with specific content on crichton and book] http://gristmill.grist.org/story/2005/2/1/162744/5081 [review of crichton's book: 'state of fear']
http://www.realclimate.org/index.php?p=74 [climate science from climate scientists – website run by gavin schmidt, climate scientist at nasa's goddard institute for space studies]


re: 'your [3]' - i certainly have no faith whatsoever in anything the bush regime corrupts. i'll leave you with a few quotes followed by the appropriate links, so that you may easily explore them at your leisure, if you have the curiosity and courage to do so.


"...tailoring scientific fact for political purposes has become a problem across many federal science agencies...under the bush administration examples of political interference in science no longer appear to be to isolated incidents but 'a system-wide epidemic'..." – dr. francesca grifo, director of the union of concerned scientists' scientific integrity program


"...interference with communications of science to the public has been greater during the current [bush] administration than at any time during my career..." – james hansen, director of nasa's goddard institute for space studies and one of the first scientists to raise concerns about climate change in the early 1980's


"a 2006 report by the union of concerned scientists and the government accountability project included a survey of hundreds of federal scientists at seven federal agencies and dozens of in-depth interviews that revealed 73 percent of [the] respondents perceived inappropriate interference with climate science research over the past five years."


other fields have also been threatened: the department of the interior [endangered species, conservation]; the food and drug administration [contraceptive drugs] and the environmental protection agency.


http://www.tjcenter.org/muzzles/muzzle-archive-2007/


and finally - reserving the best for last - one professional historian's description of bush as someone "...encouraging a mindless retreat from science and rationalism..."


http://hnn.us/articles/48916.html [i gotta sneaky feeling you're gonna love this one]

  By chocodile | Reno, NV April 13, 2008 11:03:56 pm:
Phil, I said a GLASS not the whole friggin pitcher! The earth is flat, the moon is made of cheese, and the boogy man is real. Good luck to you and your buddy Al.
  By JASON | PORTLAND, ME April 13, 2008 11:24:47 pm:
Another year of record snowfall and cold temperatures across the US this winter and now the head of Atmospheric Science at MIT says the stuff he's been selling everyone for the past 20 years is all wrong...yeah I'd say Global Warming is probably ready for the scrap heap next to all the other doomsday theories. It's all about Chicken Flu now baby!
  By hidalgoe | FRAMINGHAM, MA April 14, 2008 12:40:00 pm:
Just another attempt at cashing in on an otherwise non-issue. Al really needs to spend less time in front of the mirror and read a book. Global warming an issue? Sure - just get rid of 90% of the population and no more issue. But I guess greenwashing the masses is = higher corporate margins.
  By evano | Baltimore, MD April 14, 2008 01:20:23 pm:
Wow, Ken... that's some nice snobbery and elitism on your dismissal of "we the people." With an anti-democratic attitude like that, it's surprising that the folks at Fox wouldn't want you as an apologist! After all, the president they so fervently support only has a few more months to set up that monarchy or dictatorship they've been working so hard towards in their systematic dismantling of the Constitution which describes all political power as coming from "we the people."

Personally, I'd rather trust the people than self-appointed pundits. And I'd trust the guy who never claimed to have invented the Internet rather than the liars and fools who still claim he said it.

http://www.snopes.com/quotes/internet.asp

  By Andy | Harrison, OH April 15, 2008 01:30:42 am:
The greenish color and font style remind me of my former employer, marchFIRST. Just drop the "e" and flip the "w" and put on the little "1" do-jigger. :)



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