'Comedian' Dane Cook Talks Marketing

He Doesn't Like the Poster for His New Movie

Posted by Ken Wheaton on 08.12.08 @ 03:25 PM

Dane Cook -- who has somehow managed to become a gajillion-dollar-earning comedian despite the fact that watching his stand-up routine is like watching your not-so-bright cousin "perform" at the family reunion -- is upset with some of the marketing behind the upcoming movie "My Best Friend's Girl." In particular, he doesn't like the poster.

But Cook wants us all to know something prior to his poster slagging: "Before the downpour let me just say that my new movie, 'My Best Friends Girl,' is the best / funniest film I've done yet." (Which is like saying last Friday's MRI was the most hilarious I ever had!) He continues: "That being said, let me address the fact that although I'm not a marketing major, I have a bit of a trusted reputation after 18 years self promoting. I'd like to inform you I had no say in this marketing campaign, but if I did, things would be different since it is obvious that this poster is boring / odd and has zero to do with the movie I performed in."

Cook then goes on to offer a point-by-point look at what's wrong with the poster. Here's the interesting thing: While his jokes are painfully lame -- "My left side looks like Brittany [sic] Spears' vagina" -- his case is pretty solid. That's one piss-poor movie poster right there. Maybe Cook should be offering advice on marketing. His grammar is only slightly better than his jokes, but he offers more practical, helpful advice than supposed gurus like Seth Godin.