Creativity: Bogusky to Write Dieting Tome

What Will BK, Dominos Think About This?

Posted by Ken Wheaton on 08.20.08 @ 04:40 PM

This just in from Nick Parish and Jeff Beer at sibling publication Creativity: "In January 2009, Alex Bogusky -- the man whose agency made Burger King a pop-culture icon and is carving out a similar path for pizza giant Dominos -- will be debuting a new book, The 9-Inch Diet*. "The volume claims to be 'not just another diet book' and a look at the 'twisted conspiracy that's making our country fat.' The book's marketing says it will focus on what many call 'proportion distortion,' how our plates and average serving sizes have increased over the past few decades to secretly forge a nation of fatties. This idea, and the motivation to stop the dinnerware-expanding insanity, seems to stand in sharp contrast to the agenda pushed by Crispin Porter & Bogusky, on behalf of some of its clients." READ MORE

*Note that featured art on the Amazon site includes a pizza and an order of fries -- McDonald's fries.