November 23, 2009
Login | Register Now

Advertising Age: Your Online Source for Marketing and Media News


More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters

Stay on top of the news, sign up for our free newsletters


Make Your Man a Flamer

Mmmmmmm. Fresh Meat.

Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

Love a man who smells like grilled meat? We all do. For a limited-time only, Burger King is offering up Flame, a body spray with "the scent of seduction," and a "hint of flame-broiled meat." It's a favorite of the King, they say. The website to promote the scent is essentially a sequence of Barry White cover albums: sunset at the beach, a bath with candles, roses, a creepy looking guy wearing a Burger King mask on a shag carpet. All the usual stuff. It's not a joke, in the sense that you can actually buy it, online or at Ricky's NYC stores for $3.99. [Editor's note: If the sight of a half-naked BK King repulses you, do not keep clicking on the bottle of Flame.]

1 Comment
Subscribe to comments on: Make Your Man a Flamer
  By TAFLIX | LAS VEGAS, NV December 17, 2008 12:54:18 am:
I really thought this was an April Fools joke!! But it's December....

After checking out the web site this is for real and I'm laughing about the concept but on the other hand cant believe people would actually want to smell like a BK burger.

Will this be a new trend?? I sure hope not! Imagine sitting beside someone on the bus with horrible BO and it being slightly masked by burger smell....will YOU ever eat another BK burger again?

Blair
http://www.truactionflix.com
:

Note: Comments submitted to AdAge.com are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less.




Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!



Advertising Age: Your Online Source for Marketing and Media News