Quiznos: We Did Not Hop on Poop-Porn Bandwagon

If Quiznos didn't give at least tacit approval to the production of this spot, why did Playboy create it? There are better ways for Playboy to titillate than a faux Quiznos spot. If it were meant to be a spoof of a Quiznos spot, why did Playboy use the Quiznos name and logo?

The bottom line is that this internet spot cost someone some amount of money to produce. My question is why would Playboy spend money creating this unless they were paid to do so?

Whether the ad hurts the Quiznos brand or not is entirely upto how Quiznos reacts to this ad. I bet they will stay silent and ride the publicity.

Maybe this is Quiznos doing an anti-Playboy ad? I have not seen the original viral video, but to me this video looks like a PSA about adolescent script writing and wooden (ahem) acting in porn movies. The drop of mayonnaise pretty much sums it all up.

Except for associating eating Quiznos with eating shit, this is a pretty good video.
www.stevenstark.net

You HAVE to make a YouTube Channel and make people upload their reactions at this video!!!!!!! :-D :-D
manuelchao

A few decades ago, targeting different demographics with advertising that appealed to one segment and risked offending another was pretty easy. Your grandmother wasn't going to pick up a Hustler and see a woman doing something suggestive with a bottle of her favorite vodka. Not so today. Now grandma is only a click away from being offended by her favorite sandwich brand.

I haven't gone to Quiznos since their rat commercial. They keep proving they do not know marketing. Frankly, I hope the publicity dies and they close up shop... or get a new ad agency.

Hey, wake up, folks. This is just "popporn," the latest and greatest iteration of "sex sells," with all the suggestion but none of the explicit sex. Certainly nothing to get upset about as long as we have 13-year-olds hitting the Britney Spears/Beyonce concert circuit. So, as cop show cops are often want to say, "move along, move along, nothing of interest here."

Actually, the only truly negative thing about the ad is that it's of enough concern to make anyone want to comment one way or the other. But God forbid we offend anyone's tender sensibilities in this Duddley Do-Right age of ours. Talk about titillation. What a way to encourage it.

Yes, in some long gone fantasy land, we want to believe that Grandmas didn't read Hustler or even know what it was. But that was partially fiction then, and wholly fiction now. From 1948-1959 for example, a magazine called Bizarre was published by John Willies, and half the response letters were generated from women (grandmas certainly by now) fascinated by, and involved in, areas of sexuality that would make even the Quiznos ad models blush.

So, ahhhh, poor grandma, offended by her favorite sandwich bread? Yeah, right. Who exactly said it was her favorite, and who exactly said she'd be offended? As another great grandmother, Joan Rivers, used to say, "Grow up!" There's a great big world out there once you turn your television and silly, adolescent hyprocrisy off.

Just curious. Which part of "Quiznos did NOT produce that ad" are you people not getting? Do I need to type it in all caps?

--Ken Wheaton

Ken, it seems that people get that Quiznos SAYS they did not produce the ad. It's just that they don't believe it. My point about Quiznos making the ad as an anti-porn PSA (because the acting, script and ridiculous soundtrack are insufferably adolescent and predictable) was a joke. I wouldn't really be surprised if someone at Quiznos, perhaps unauthorized, agreed to let them use the brand, but to me it doesn't really matter. I'm not offended by the ad, except its aesthetics (if you can even call them that); it doesn't affect my view of how morally upstanding their sandwiches may be. I guess I'm rather with the poster who said that we will only really know if Quiznos was involved when we see to what lengths they go to counter the impression that they were involved.

If you ask me (and you didn't) this should be a wakeup call to advertisers to stop producing online "viral videos" as a means of undercover advertising.

While it may appeal to some, who really wants to appeal to an audience whose content and quality standards are so low that they'd buy a product that mimicks "poop porn"?

More importantly, has anyone actually sold more product as a result of producing an online video anyway? Sponsorship aside, what gets accomplished by content like this other than being controversial for a few days then forgotten?

If advertisers want to reach an audience they should align themselves with the many digital studios that are developing, seeking to create original programming for the next generation. "viral videos" might get seen by a lot of people but I doubt anyone watching is going to bother buying anything new as a result.

Online video is a useful marketing tool to improve SEO and generate brand awareness but so called "viral videos" intentionally hide the brand and get people asking "is this real?". Does it matter anymore?

In an age where people are developing new intelligent digital resources like WolframAlpha, why are we catering to a lowest common demoninator with our marketing. Are we really convinced that you need to be dumber to reach people online, or even worse that the younger generation doesn't care about quality.

The one thing web 2.0 proves is how informed consumers want to be. They go to review sites and write their own reviews. They share with their friends.

Non-consumers, people without any specific interests, students with no money, and others seeking pirated and freebie entertainment shouldn't even be on the radar of marketers. Catering to them only grows the gap between marketers and the real consumers.

Sorry it really does upset me that so many marketers are producing content with such low standards. I might have to start boycotting brands that continue to do so.

Whoever made it, and despite the babeitude, it's pretty lame. What exactly is the brand message here? Bimbos eat Quiznos? Might work for Hooters. Quiznos, not so much.

Thank you for reiterating Ken - Quiznos didn't produce the spot. I think there's a "subliminal" reason Playboy used the new Quiznos Torpedo - c'mon people - wake up! Its a comedy skit a la' SNL that playboy is using to build buzz. Playboy inc. is in disarray (particularly on the print side) and needs a buzz builder- this is just one attempt at that.

"I think there's a "subliminal" reason Playboy used the new Quiznos Torpedo"

Wow, I hadn't thought of that! Was the subliminal reason that they wanted to get sued? :)

Funny, and I thought it just looked like a French commercial?

big deal.

Start boycotting brands because of the low standards of their advertising? Oh, yeah, right. We all know that what consumers want is higher quality advertising.

But that notwithstanding, on what planet do marketers live who avoid people without any specific interests and others seeking pirated and freebie entertainment? Contrary to this amazing lapse in logic, marketers actually like people without any specific interests, representing as they do a sweet uncommitted spot of prospective consumers with whom brand affinity can most easily be established.

And as for addressing those seeking pirated and freebie entertainment, is this not the great untapped potential of social marketing? After all, what are Facebook and Twitter users if not people seeking freebie entertainment?

(Please note: "pirated" is not addressed here as that is a pejorative colloquialism which can also mean "unsanctioned," "unofficial," or "off-base." Thus, to say that marketers are not interested in people seeking unsanctioned, unofficial, or offbase material is equally illogical.)

Finally, who cares who created the Quiznos spot, anymore than anyone actually cares where the YouTube smash, "Chocolate Rain," came from? To paraphrase the punch line of one of Robin Williams' better routines, "It's a movie, sparky. It's not real."

So, if you don't like it, do what most reasonable, adult people do when confronted with video that verges on being not safe for work. Don't play it ... at least (wink, wink) not in the office.

People have been doing suggestive skits and ads like this for a very long time. If you recognize the title reference, that says something about you.