Hardee's Ups Ante in Fast-Food Smutfest

Announces 'Name Our Holes' Campaign

Posted by Ken Wheaton on 06.25.09 @ 10:16 AM

This raises a few questions, among them: Have they no shame? Since when do biscuits have holes? Could they get any more testicle jokes into that spot? Speaking of bad genitalia jokes, why do people in the teaser spot seem to be confusing genders -- aren't they supposed to be naming holes?

Now if you'll excuse me, I have to go take a shower. Oh, and if you want to know what Biscuit Hole is, keep reading.

A Biscuit Hole is a bit of biscuit dough "rolled in cinnamon and sugar and served with icing for dipping." In a press release, Brad Haley, Hardee's exec VP of marketing, said, "They really are irresistible, and it's almost impossible to eat just one." (Must. Not. Comment.) He added: "But what to call them was a big challenge. One of my favorite options was 'Biznuts,' a cross between 'biscuits' and 'donuts,' since the closest thing to them are doughnut holes." (And, presumably, because "Docuits" doesn't include the word "nuts.") He continued: "But there were many other suggestions that were very funny. Unfortunately, I can't repeat them here." (So they'll allow people on the street to do it. Hands are clean!)

Think you can come up with better names than "goody balls" or "ball munchers" or "tasty nuts" or "iced b-holes"? Well, go on over to NameOurHoles.com and cover yourself in shame.

5 Comments

  By ahines | Boston, MA June 26, 2009 09:30:10 am:

"Hi, can I have a #2, a large coffee and some ball munchers to go please?"

C'mon Hardees- why pay Mendelsohn Zien big bucks when you could get a frat at any college across America to come up with the same eye-rolling innuendoes for the price of a 30-pack of Natty and a couple pizzas?

Next, please.

Permalink

  By bobbieb | hickory, NC June 26, 2009 09:35:13 am:

biscuit babies

Permalink

  By Tracy | Johnstown, PA June 26, 2009 09:55:51 am:

Absolutely, ahines... my thought on yesterday's article was that this stuff was coming straight out of, if not being focus grouped in, a junior high cafeteria.

I promised yesterday to stop referencing Idiocracy but...heh, do it again! Do it again!

Signs of the apocalypse: hearing references on CNN to "satiring Barack Obama," a local epidemic of bitmapped logos and art alleged professionals and, this tend toward fast food being, well, 'fast.'

It's the Decline and Fall I tell you. Maybe if some of this work were left to be strictly viral, I wouldn't feel so hopeless.

Permalink

  By tkmiller67 | Greensboro, NC June 29, 2009 01:52:27 pm:

ahines/Tracy,

Agreed, this could have easily been done via a youtube "make your own ad" contest.

Permalink

  By BartDigital | Chicago, IL July 14, 2009 12:32:48 am:

Why not get a frat boy to do it? Because you're talking about it on AdAge and not on CollegeHumor.com.

Love it or hate it, it's generating interest in the brand. I mean, c'mon... this is the same brand that had Padma Lakshmi devouring a western burger sensually.

But I feel your pain. I do digital work and grimace every time someone tells me how well those "dancing lady mortgage ads" work.

Permalink

Comment:

Note: Comments submitted to AdAge.com are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less.