Toilet Blogging Will Pay More Than Huffpo Blogging

Charmin Seeks Ambassadors to Staff Times Square Bathrooms

Posted by Jack Neff on 10.21.09 @ 10:46 AM

BATAVIA, Ohio (AdAge.com) -- People who do some of their best thinking on the toilet now have the perfect context for their blogging. Procter & Gamble Co. is looking to hire five "Charmin Ambassadors" to staff its Times Square bathrooms this holiday season and blog about the experience.

But this is not just about love of toileting. They'll also be paid the princely, especially for blogging, sum of $10,000 for the roughly five-week gig (Nov. 23 to Dec. 31). If only Arianna Huffington were so generous.

Tryouts, or applications, will be held Nov. 5 at the New York Hilton at 53rd Street and 6th Avenue. Applicants should bring photos and resumes and be prepared to explain why they "enjoy the go" more than anyone else. It's not clear whether having a graduate degree in journalism will help or hinder an applicant's chances.

It's also not clear whether winning applicants will, as in years past, dress up in toilet costumes and walk around outside the Charmin establishment. But imagine the opportunity to tell the grandkids someday that you once dressed up as a human toilet for P&G, then blogged about it.

For those who thought Rudy Giuliani had put an end to this sort of thing on Times Square more than a decade ago, think again.

17 Comments

  By JessicaGottlieb | sherman oaks, CA October 21, 2009 12:58:33 pm:

Because I'm an adult I will not mention that taking a shit is a better business decision than "working for" Arianna Huffington.

Oh wait, NeverMind.

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  By toadarray | Austin, TX October 21, 2009 11:31:09 pm:

And how exactly should I submit my application?

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  By RobertRosenthal | NYC, NY October 22, 2009 09:03:27 am:

"Charmin Ambassadors": From toilet clogging to toilet blogging. Hey, you can't spell ambassador without 'ass.'

http://twitter.com/FreshPie

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  By tommyzman | Oak Ridge, NJ October 22, 2009 09:36:48 am:

The past couple of months I've been on this very high fiber diet and I think I might just be able to blow the lid of this thing.

And as far as tryouts the go, since they're in New York, wouldn't it have made more sense if they were in Flushing?

Okay, that's enough, I gotta go. No, I mean it... I gotta "go"...

Tommy Zarzecki
Publisher, PlanetZman
The Last Great Bastion for REAL Men
http://www.planetzman.com

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  By Rodney33 | FRISCO, TX October 22, 2009 10:43:08 am:

Smart phone use is on the rise, so to are mobile social networking and blogging. It's never been easier to stay connected even in public restrooms.

That's why, now more than ever, every marketer needs a social networking plan - complete with overarching objectives, strategies and measurement. We provide the necessary steps and questions to get started and identify all the strategic verticals to pull from to meet objectives in our special report XL Marketing Trends - Social Networking, available from our site under Insights.

Rodney Mason, CMO
www.moosylvania.com
www.twitter.com/rodmoose

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  By taramichels | Cincinnati, OH October 22, 2009 12:05:54 pm:

Ewwww. How will this stunt make the consumer feel more connected to Charmin? Would this be akin to "How I spent my holiday season" or "Blogging in the boys room." I'm thinking they'd be better served with "How to make a snowman from a roll of Charmin."

Tara Anne Michels, Ph.D.
www.messagedriven.com

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  By tommyzman | Oak Ridge, NJ October 22, 2009 12:42:39 pm:

Twitter from the shitter.

Sorry, guys, I was moved to say that...

Tommy Zarzecki
Publisher, PlanetZman
Official Home of the COUGAR Hall of Fame
http://www.planetzman.com
http://twitter.com/PlanetZman

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  By leyarsan | CHICAGO, IL October 23, 2009 03:35:41 pm:

All of these Social Media programs go back to what I've been saying all along, a great Social Media program will have an Event Marketing component! They're having "auditions" in NY and the headline is "Toilet Blogging". All this press for a mere 10K in "salary" for the Toilet Bloggers. Great way to spend $$ if you ask me!

I tweeted it, that's fo sho.

You must follow me on Twitter, you must!
http://www.twitter.com/Leyla_A
http://www.sundaymorningsoliloquy.com

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  By StinkyFinger | Owego, NY October 26, 2009 03:51:03 pm:

Well, why the hell else would you poop? To use that Charmin ofcourse!

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  By StinkyFinger | Owego, NY October 27, 2009 11:58:45 am:

Charmin, quilted or not quilted,
I use it every time I shitted!

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  By StinkyFinger | Owego, NY October 27, 2009 12:02:17 pm:

If you DONT use charmin, its just a waste...of time!

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  By StinkyFinger | Owego, NY October 27, 2009 12:04:11 pm:

If you have an issue,make sure you grab the charmin tissue!

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  By BileanaI | Lawrence, KS October 31, 2009 07:31:51 pm:

I think Charmin is onto something with this marketing strategy. Blogging is becoming more and more popular and consumer trust other consumers more than they trust marketers, so I think this is a great way to reach out to people. Even if this idea doesn't make consumers necessarily feel more connected to the product, it is still a great way to get publicity. Anything that gets people talking, like on this blog, gets the brand name out more to the public. Also, I agree with the comment before mine, all this press for $10,000 is a great trade off.

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  By StinkyFinger | Owego, NY November 1, 2009 11:58:56 am:

IF you dont use charmin you just may end up with a STINKY FINGER!

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  By StinkyFinger | Owego, NY November 16, 2009 03:46:12 pm:

Im assumin its charmin! (if i got the job how will i know) (im cooking something...and i think its ideas)

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  By StinkyFinger | Owego, NY November 16, 2009 03:47:54 pm:

Charmin and bounty got into a fight,
bounty pooped a little,
it was charmins delight!

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  By StinkyFinger | Owego, NY November 16, 2009 03:49:37 pm:

Charmin is a heavy duty picker upper. It picks up liquids like a sponge. so you know charmin does more than talk crap!

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