One of These Things Is a Lot Like the Other One

What Is Derek Jeter Selling This Time?

Posted by Jeremy Mullman on 11.04.09 @ 02:11 PM

The ad features a screen-filling "G" logo, and it features Derek Jeter leaping into the Yankee Stadium stands to make a remarkable catch.

A spot for Jeter-endorsed Gatorade of course, right?

Nope, it's for Gillette.

Think that's confusing? Dig the percussive beats of the new Nike "Break to Build" spot for its Brand Jordan (also starring Mr. Jeter), which shows quick flashes of athletes involved in grueling training.

Now try to distinguish that from the hand-clap beats of the latest Gatorade ad, which features almost identical footage.

Star athletes like Jeter -- or Lebron James or Michael Jordan or Peyton Manning -- have, of course, always been ubiquitous during the commercial breaks of the games they play in, but has it ever been so hard to tell the spots apart?

1 Comment

By carl0108 | Littleton, CO November 4, 2009 07:17:27 pm:

I'm not sure I get where you're going. . .All of these spots have drums? Both product names that Jeter is pimping start with "G". There's no identical footage, or identical beat. There's really no similarity in the Gillette spot to the Gatorade spots. The Gatorade spots are similar in tone and feel, but that's expected, right?

Am I missing something here?

Anyway, nice headline and opener--got me to read the whole post and watch all of the videos (a couple times) to see if I could get what you're saying. But I can't.

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