Editor's Letter
Enjoy Our Latest Guide to Navigating the Increasingly Complex World of Ad Networks and Exchanges
In this issue, we hope to break down the increasingly complex online advertising-network and -exchange ecosystem, looking at how the players operate, what innovations are on the horizon and where entrants are starting to find success.
What to Expect From the Next Gen of Digital Display
Publishers That Resemble Ad Networks, Ad Networks Focused on Brand Safety and Brokers Becoming Exchanges
NEW YORK (AdAge.com) -- The various elements and mechanisms that will make up the next-generation of the online-display-advertising ecosystem are beginning to fall into place.
Why Ad Exchanges Are Picking Up Steam Again
Finally, Yahoo's Right Media, Google's Doubleclick and Even Some Small Indies Get Set to Shake Up Market
NEW YORK (AdAge.com) -- The leading ad exchanges as well as some smaller independents are readying new capabilities that promise to shake up the market once again and, in the process, begin to fulfill the promise that display exchanges first hinted at.
Help Is Here for Publishers Looking to Boost Ad Yield
Stop Worrying About Commodity-Inducing Exchanges. Companies Such as Yieldex, Admeld Are Optimizing Unsold Placements for (Relatively) Small Fees
NEW YORK (AdAge.com) -- New companies and platforms are focusing on optimizing a publisher's online ad yield -- and they use the same types of sophisticated platforms and algorithms that are squeezing publishers on the other side of the equation.
'Demand-Side' Networks Give Agencies a Boost in Display
Acquiring and Selling Inventory to Clients Helps Shops Navigate Fragmented Online Market. But Can Everyone Cash in on This Vision?
NEW YORK (AdAge.com) -- Emerging "demand-side" ad exchanges and networks show agencies asserting their power -- and boosting their slice of the display-market pie.
A Closer Look at What Agencies Have in Store for Demand-Side Projects
Behind the Scenes From Adnetik to Vivaki
All of the large holding companies are making some sort of play in demand-side ad networks. Here's a look into what they're up to.
Will Using Behavioral Data Lead to Smarter Ad Buys?
Aggregators and Exchanges Aim to Create 'Liquid Market' Based on Users' Activities, Not Their Locations -- but Can They Get Past Privacy Concerns?
NEW YORK (AdAge.com) -- Could data about impressions -- rather than impressions themselves -- be the real winner as the online-display industry moves toward an exchange model?
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